Our early history starts from trying to find answers as to why preventable errors happen. The given wisdom has been that the answer lay in collecting large amounts of data for research and study, and only after thorough "root cause analysis" should one go back to the market with an educational programme to prevent this happening again.
The problem with this approach is that in the meantime, a whole bunch of people could die waiting for the education to kick in. We surmised that the solution was prevention at source, and devised a ground breaking interactive workflow product that could put best practice at the front line of any organisation in any industry, instantly stemming the flow of common errors.
Ignorance is bliss, we just hadn't realised how far ahead of the times we were then!